What is Prestashop

PrestaShop is a CMS for creating e-commerce: this means that it is a real software that will help you create and manage your e-shop. Unlike CMS like Shopify or Etsy, already online and ready to use simply by signing up for their services, PrestaShop (as well as Magento or WordPress) needs your own web space. In other words, you will have to buy a package from a hosting service to get a space in which to install PrestaShop, and obviously register a domain for your site: once you have done so, you can finally exploit all the potential of this excellent Content Management System.

Among the main advantages of using Prestashop as an eCommerce platform:

• Simplicity

The PrestaShop CMS has a relatively simple structure to manage, an intuitive and user-friendly interface and is light, which allows reduced loading times of the site and easy accessibility even for those who do not have a high level of knowledge in programming languages. Ideal for those who want to start selling online and do not have an excessively large product catalog.

• Personalization

The possibilities to customize your e-commerce created in PrestaShop as you like are many thanks to the wide availability of free themes, plugins and extensions.

• Functionality

PrestaShop integrates all the functions necessary for the administration of an e-commerce, from product management to email marketing: organization and management of stocks, choice of shipping methods, management of legal aspects such as the adaptation of payment methods to European laws and the configuration of taxes by location; creation of offers, coupons and communications with customers; order and customer management, sales statistics and much more.

What does PrestaShop allow you to do?

What does Prestashop allow you to do through its back-end? Just log in to notice it: for example, you can manage every single aspect of the catalog of your online store, together with orders and payment methods. In addition, you can also customize options such as shipping and delivery methods and store location. In the PrestaShop admin panel menu, you will also find a section that will allow you to analyze all the statistics related to your e-commerce: a really useful function, as it will allow you to measure the success of your e-shop, and to understand how to improve your online business.

Finally, know that PrestaShop - being a CMS - allows you to customize the template and also to add a huge amount of extra modules. These are extensions that, once installed on your CMS, expand the functions of your e-commerce on PrestaShop, adapting it perfectly to your needs.

Other CMS eCommerce platforms I work with

Prestashop isn't the only CMS ecommerce platform I work with when developing eCommerce applications: